Apple inc. keeping the 'i' in innovation Case Study

apple inc. keeping the i in innovation - Case Study shellAll its products have seen horrifying success in the recent decades. However the company focalizationes mainly on the niche market and is facing a insensitive time in the gaining revenue through sales of its products. The company although, is one of the top companies selling mobile phones and laptops, there is scope of further improvement in the business strategies of the company. Analysis of the internal environment of the company Strengths High tech products orchard apple tree is the pioneer in the production of innovative high tech products. Apple is the inventor and producer of iPhone, iPad, iPod and the Mac. Apple is one among the most admired cracks in the whole world and holds the 6th localization in the list of Fortune cholecalciferol companies (OKeefe). Every new product launched by the company is awaited fervently. Last year (in 2012) the company had launched the iPhone 5 as well as the iPad mini, which saw tr emendous success. It brought record sales for the company in the last quarter of the year and brought huge sales revenue (Akhtar). Charisma of former CEO Steve Jobs Steve Jobs was a magnetic visionary who had a strong admiration towards constant innovation and was a genius leader. Technology, according to Steve Jobs, was a means of enhancing communication among people and bringing them together. His nature attracted employees within the company and also fans among the external stakeholders. He had the capability to give a new shape to the perceptions of people which at present stimulates their level of acceptation about the companys products (Razin and Kark 241). Brand name Apple is a brand name that is globally recognized. This brand has a clear and distinct identity. all good brand has four dimensions, such as, brand name, trademark, visual appearance and brand communication. All these dimensions can be recognized and identified with the brand Apple. This allows the brand to ma intain its quality level at a high position, perform better than most other companies in the industry globally and embody those determine that help the brand to win its customers admiration, respect and loyalty (Danciu 3). Large segment of loyal customers This brand success of Apple Inc. has not resulted from some luck element or forces beyond the control of the companys marketers or its leaders. Apples success is a part of its well-thought-out plan to attract customers. The plan is two-fold the focus lies on innovation as well as marketing by keeping in minds the preferences of the customer and background of the market in which it makes the campaign. Therefore, a gumption of Apples plan is to deliver strong products and create an Apple culture (12 Effective Strategies Apple Uses to Create Loyal Customers). These strategies help Apple to attract customers and achieve remarkable customer loyalty. Strong research and development department The amount of money spent on the research and development social class of Apple has been increased in 2012 from the previous year. The company believes that focused investments in R&D are critical to its future growth and competitive position in the marketplace (Lowensohn). The R&D of the company is directly related to the timely maturity of new products and enhancement of existing products. These are fundamental aspects of the vegetable marrow business strategy