The Pringles history

The Pringles historyPringles historyPringles were invented and first sold in 1968 in October in USA, but they were not sold crossways America till mid 1970s. According to the patent, the inventor of Pringles brand potato chips was re congealed Alexander Liepa from Montgomery, Ohio. It is produced by the company Procter Gamble. At the beginning the potato chips had the name of Pringles fresh Potato Chips, but due to the entering national market it was changed. Now the global brands of Pringles are available in more than 100 different countries all(prenominal) over the world and they come in 45 flavours. Currently the potato chip or crisps snack is produced in North America in Jackson, Tennessee and withal in Europe in Mechelen, Belgium. The name of Pringles was chosen from a Cincinnati teleph wizard book. Pringle Avenue in Finneytown was available for trademark, and its pleasant sound appealed to the brand (brand.http//www.uk.pg.com/products/products/pringles.html).Marketing i nclinePringles is the biggest brand of Proctor Gamble earning over $1bn year in revenues. It is advertised in the United States, the United Kingdom, Australia and the Republic of Ireland with the slogan Once you pop, you wadt fire and elsewhere with the slogan Everything pops with Pringles. (http//en.wikipedia.org/wiki/Pringles). The potato chips of Pringles are famous of their different and unusual packaging. It is a tubular can with a foil interior, and a resealable plastic palpebra it also has a famous logo, a stylized representation of a man with a large moustache and parted bangs. (http//www.spiritus-temporis.com/pringles/). All Pringles potato chips are made in the same size and packed in a can carefully, one on each not to be crushed akin the chips in a bags. The way of this packaging was invented by Fredric J. Baur, who at that time worked for the Procter Gamble company in a research, development and quality control department as an organic chemist and food storage te chnician.Different ways of using Pringles boxBecause of the cardboard tube packaging, the crisp box can be used like a great Wi-Fi antenna. In some cases it is also used as a storage box for small stuff or even for the clothes. For instance, the comedian Dilbert rolls his cloths in a Pringles box that later he could change at work or in the car. Sport people can find it useful too, because the can is just the size of three tennis balls. Pringles cans are always colorful, interesting and different, so there are quite a lot of people just simply collecting them.FlavoursPringles are also unique of their wide ranger of flavour and according to the countries needs and traditions, different flavours in different countries, limited market areasUnited StatesOriginalSour Cream onion plantJalapeoPrintsWhite CheddarChili CheesePizza-liciousCheezumsRanch bluish CajunFiery HotBarbecue coarseness VinegarReduced Fat OriginalReduced Fat Sour Cream OnionFat detached OriginalFat Free Sour Cream OnionCurrent permanent European flavors (from the UK website)OriginalPaprikaSour Cream OnionSalt VinegarCheese OnionHot SpicyTexas Barbecue SauceCheeseTomato MozzarellaLight OriginalLight Sour Cream OnionCurrent Japan flavors (from the Japan website)Lightly Salted FlavorSour Cream OnionFrench Consomm (new)Partial list of discontinued limited var. flavors Cheddar and Sour CreamChili CheeseCrunchy Dill (2005 flavor)Crushed PepperJalapenoHickory BBQSalt PepperSmokey BBQSouthwestern SalsaThai harming ChilliWisconsin White Cheddar(http//www.spiritus-temporis.com/pringles/)Moreover, there are few other varieties of this product such as Pringles Select, Pringles Light Aromas, Pringles Rice infusions and Fat Free Pringles. at that place are several sizes of cans of 23g, 50g, 80g, 100g, 145g, 150g, 155g, 160g, 163g, 181g and 230g.Interesting factsPringles are a marketing case study in packaging innovation.In 1982 in a Pringles commercial appeared one of the famous persons in the w orld Brad Pitt.Pringles cans inventor Fredric J. Baur was so proud of his creation that he requested his children to buried him in it. Baur passed on March 4, 2008 and his family put some of the ashes in a Pringles can, and the rest in a traditional urn.In the eyes of the High Court in London Pringles snacks were adjudge to be not potato crips. As the consequence the company doesnt need to pay a value-added tax, what influence the price increase too.In 2007 Proctor Gamble crop up selling Pringles Minis. It was unusual for the Pringles fans, because new chips were packed in a small bag instead of tubular can. The shape of the chips was exactly the same, just smaller in size.